The Growing Motorcycle Insurance Industry

As you can probably tell from their frequent commercials and advertisements, insurance companies are always looking for ways to get more customers. While there will always be in an influx of new automobile drivers, insurance companies have recently seen a spike in the amount of drivers for a different type of vehicle - motorcycles. Baby boomers finally getting that bike they always wanted are one of the main reasons for the increased motorcycle popularity, but statistics also show a growing number of female riders in multiple age brackets. Another important factor in the emerging motorcycle trend - improved gas mileage. With the price of gas constantly going up, many people are simply looking for a less expensive way to get around. Outside of hybrid vehicles, most cars simply cannot match the gas mileage of motorcycles, as most bikes get around 40-70 miles per gallon. Growth in the motorcycle industry can also be seen through the numerous new safety campaigns, which address the rising death rates in motorcycle crashes. All of these new motorcycle riders represent new customers to insurance companies and they’re pulling out all the stops to lure them in. Car insurance companies are major advertisers on television, radio, billboard, and any other means, but you can expect to see even more directly aimed at motorcycle riders in the coming months. Here’s a look at one of the more interesting and intricate insurance campaigns for motorcycle riders.

Motorcycle Directed Insurance Advertising

Of all the companies advertising their motorcycle insurance product, perhaps the most comprehensive and creative is that of Allstate. Since 2007, the insurance company has been directing a widespread campaign directly at motorcycle riders. Through multiple television, print, and online advertisements, Allstate hopes to gain a greater share of the motorcycle insurance market. The print advertisements show off both male and female Allstate agents on their own motorcycles, dressed not in the business attire you’re used to seeing them in, but rather their riding gear. Possibly the most entertaining insurance web site ever made, Allstate has clearly put a lot of work into their allstategarage.com site, offering video clips, route planning tools, and a “build a bike” feature. Of course, the website also allows users to get motorcycle insurance rates and find agents near them. Clearly, insurance companies are taking notice of the ever growing motorcycle insurance industry.